Cartier

“Jeweller of Kings, King of Jewellers” – these famous words by King Edward VII perfectly capture the prestige of Cartier, the legendary French jeweller and watchmaker.

Founded in 1847 by 28-year-old Louis-François Cartier, the firm quickly rose to prominence with exquisite creations in the opulent Second Empire style, attracting elite clients such as Princess Mathilde Bonaparte and Empress Eugénie.

In the late 19th century, Louis-François’ son Alfred Cartier took over, introducing bold combinations of precious stones and stylistic eclecticism, blending Louis XVI, Egyptian, and Etruscan influences. Cartier gained international acclaim at the Paris Expositions of 1878 and 1889.

However, it was Alfred’s sons, Louis, Jacques, and Pierre, who propelled Cartier onto the global stage. Louis introduced platinum into fine jewellery and created the first men’s wristwatch, the Santos. Jacques secured the Royal Warrant from Edward VII in 1904 and oversaw the London branch. Pierre established Cartier New York in 1909 and acquired the flagship Fifth Avenue mansion in 1917.

At the turn of the century, Cartier’s work reflected the elegance of Art Nouveau, French neoclassicism, and Islamic and Asian art influences, culminating in the refined Garland Style, emblematic of the Belle Époque.

During the 1920s and 30s, under the creative leadership of Jeanne Toussaint and designer Charles Jacqueau, Cartier embraced the bold geometry and colour of Art Deco. This era saw the creation of vibrant jewellery, imaginative objets d’art, and luxurious accessories, from travel boxes to cigarette cases, each crafted with precision and flair.

After the death of Pierre Cartier in 1964, the firm left family ownership and is now part of the Richemont Group. Today, Cartier remains at the forefront of luxury, with its iconic designs, the Tank and Santos watches, Tutti Fruttijewels, and the signature Panthère motif, continuing to inspire collectors and define timeless elegance.